Gus + Mabel
Soft felt worlds: ponds, meadows, and fairy streams. Hand-cut and stitched to be played in for years.
A small Australian studio, working in felt.
Gus + Mabel is a family studio in Australia that makes felt play mats, habitats, and loose pieces for small-world play. Each scene is open-ended: a pond becomes an ocean, a meadow becomes a fairy kingdom, the same mat returns to the floor season after season.
The pieces are cut and stitched in small batches from a dense wool-blend felt that keeps its shape under real play. No screens, no batteries, and nothing that wears out the imagination.
A felt mat doesn't tell a child what to do with it. That's the whole point.The Gus + Mabel studio
Felt is quiet, durable, and endlessly re-imagined; the kind of toy a younger sibling inherits.
What it's made of.
The materials, kept simple on purpose.
Soft, dense, holds its shape
Small batches, by hand
A small family studio
No screens, no batteries
Cut, layered, and stitched by hand.
- Dense wool-blend felt, chosen to resist pilling and hold a crisp edge
- Each scene cut and layered by hand, then stitched in small batches
- Loose pieces sized for small hands and open-ended storytelling
- Designed to roll up, store flat, and come back out for years
What we carry from Gus + Mabel.
See the full collection →
Play Mats & Playscapes
Fairy Streamlet Felt Playmat
Play Mats & Playscapes
Featherfloat Pond Felt Playmat
Play Mats & Playscapes
Coralwhim Cove Felt Playmat
Sensory & Loose Parts
Busy Bee Tray, 2 Half Inserts, and Lid Set
Play Mats & Playscapes
Tiny Terrains Mat, Set of 4
Sensory & Loose Parts
Busy Bee Tray Reflective Mirror Insert (Accessory Only)
Sensory & Loose Parts
Busy Bee Tray, 4 Quarter Inserts, and Lid Set
Play Mats & Playscapes
Wispy Waters Way Felt Playmat
The playmat that keeps coming back to the floor.
We keep one on our own playroom floor. It survives toddlers, scales up to elaborate fairy games, and rolls away clean at the end of the day. It's the rare set that earns its shelf space twice.
My Toy Wagon
Start a felt world of your own.
Browse the full Gus + Mabel range, or see every maker we carry.
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