The Gruffalo Playscape Play Mat · view 1
The Gruffalo Playscape Play Mat · view 2
The Gruffalo Playscape Play Mat · view 3
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The Gruffalo Playscape Play Mat
The Gruffalo Playscape Play Mat
The Gruffalo Playscape Play Mat
The Gruffalo Playscape Play Mat
The Gruffalo Playscape Play Mat
The Gruffalo Playscape Play Mat
The Gruffalo Playscape Play Mat

Tara Treasures

The Gruffalo Playscape Play Mat

$147.00

Shipping and tax calculated at checkout.

Pre-order open

Ships in early to mid-July. We will email you the moment it ships.

The deep, dark wood brought to life in soft wool felt, created in collaboration with Magic Light Pictures. This playscape covers three key scenes from the Gruffalo story: the Fox's Underground House, the Owl's Tree, and the Snake's Logpile House. The logs and trees are removable, so children rearrange the wood, use the pieces independently, and retell the story their way. It fills a tabletop or works on the floor. The Gruffalo Finger Puppets are sold separately and complete the storytelling experience.

Material100% wool felt
IncludesOne play mat with removable tree and logs. Finger puppets and book are not included.
Size31½ × 21¼ inches
CertifiedFair Trade USA, GOTS, OEKO-TEX
Pair withThe Gruffalo Finger Puppets Set and The Gruffalo's Child Finger Puppets Set for the full cast of characters.
Origin DesignedAustralia MadeNepal

Age Recommendations

3456

Suited to children aged three years and up.

Why it lasts.

We carry the Gruffalo Playscape because very few licensed play products are this faithful to the source. The three-scene structure follows the story beat by beat, and the removable elements turn a play mat into an interactive retelling tool. Children who know the book can walk the Mouse through every encounter. Children discovering the story through play will want to read the book. We love both paths into the story equally.

Who it's for

For the parent
A 31½-inch Gruffalo forest world with the Fox's Underground House, the Owl's Tree, and the Snake's Logpile House, each with removable logs and trees for rearranging.
For the educator
A licensed story mat for Gruffalo retelling, setting mapping, and character and sequence comprehension work.
For the gift-giver
A standout licensed gift for Gruffalo fans: a tactile, open-ended mat that brings the deep, dark wood to life in hand-felted wool.

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Details

Materials & construction

Each piece is crafted from 100% New Zealand wool felt, sourced from GOTS-certified farms. The wool is colored with azo-free, non-toxic dyes and verified under OEKO-TEX Standard 100. Every component, including structural threads and dyes, is cleared of over 100 harmful substances. The finished pieces contain no plastic, no batteries, and no synthetic fill.

These pieces are made in Kathmandu, Nepal, by a cooperative of over 350 women artisans, the majority of whom are mothers. Each is shaped through traditional needle-felting and wet-felting, without molds or machines. The cooperative holds Fair Trade USA certification, ensuring fair wages and safe working conditions. Your purchase directly supports the economic independence of the women who made it.

Ways to play

Walk a mouse figure through the deep, dark wood and visit each animal's house in sequence. Rearrange the logs and trees to build new scenes, or use them as loose parts on their own. Retell the story from memory, changing the order or the ending to see what happens. Pairs with The Gruffalo Finger Puppets Set and The Gruffalo's Child Finger Puppets Set for the full cast of characters.

Care & storage

Spot-clean with a damp cloth and mild soap. Do not submerge or machine wash. Air dry flat. Store the removable trees and logs loosely alongside the rolled mat to keep all pieces together between sessions.

Shipping & returns

Shipping

In-stock items ship from LA in 1–3 business days, plus 1–6 in transit (contiguous U.S.).

  • $10.95 standard, free on orders $150+ (after discounts, before tax)
  • Partner-warehouse items can take up to 2 weeks, check the product page
  • Pre-orders follow their own timeline; mixed orders ship together when the pre-order arrives
  • Local LA/OC delivery, Quick Ship, Hawaii/Alaska, and international at checkout

See full shipping policy →

Returns accepted for 30 days from delivery. If the toy isn't right, send it back. Free returns on damaged or defective items.